Course description

In this capstone course, students of eCommerce Management will create their own eCommerce business. The intent of this course is to provide students with the opportunity to act as eCommerce entrepreneurs and develop a thorough understanding of all considerations that go into the creation of an eCommerce operation. Throughout the program, students have designed many elements of their eCommerce business idea. Using these elements as a basis, students will access the knowledge and skills learned throughout all their courses, as well as the feedback they have received on their submissions, to expand on and refine their proposed business. By the end of this course, students will submit a final strategic business plan with measurable objectives, a budget, a marketing and branding plan, a dashboard with mock analytics, an environmental scan of competitors, a sustainability plan, and a business website.

Course details

Hours: 112
Credits: 8
Corequisites: ECOM8070

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Registration dates

Not all courses are offered each term.

Fall 2024 registration opens July 22, 2024. Winter 2025 registration opens November 4, 2024.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery