In this capstone course, students of eCommerce Management will create their own eCommerce business. The intent of this course is to provide students with the opportunity to act as eCommerce entrepreneurs and develop a thorough understanding of all considerations that go into the creation of an eCommerce operation. Throughout the program, students have designed many elements of their eCommerce business idea. Using these elements as a basis, students will access the knowledge and skills learned throughout all their courses, as well as the feedback they have received on their submissions, to expand on and refine their proposed business. By the end of this course, students will submit a final strategic business plan with measurable objectives, a budget, a marketing and branding plan, a dashboard with mock analytics, an environmental scan of competitors, a sustainability plan, and a business website.
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Not all courses are offered each term.
Winter 2025 registration opens November 4, 2024. Spring 2025 registration opens March 17, 2025.In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery