Course description
In this capstone course, students of eCommerce Management will create their own eCommerce business. The intent of this course is to provide students with the opportunity to act as eCommerce entrepreneurs and develop a thorough understanding of all considerations that go into the creation of an eCommerce operation. Throughout the program, students have designed many elements of their eCommerce business idea. Using these elements as a basis, students will access the knowledge and skills learned throughout all their courses, as well as the feedback they have received on their submissions, to expand on and refine their proposed business. By the end of this course, students will submit a final strategic business plan with measurable objectives, a budget, a marketing and branding plan, a dashboard with mock analytics, an environmental scan of competitors, a sustainability plan, and a business website.