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About the program

In a rapidly evolving global sales landscape, the services of eCommerce professionals with leadership and technical knowledge are highly valued. These eCommerce professionals are multi-disciplinary experts, with strong interpersonal and leadership skills, who are capable of envisioning, planning, managing, and executing organizational needs and operational considerations related to eCommerce practice. This two-term Graduate Certificate will empower those interested in pursuing a new career in eCommerce management, or further refining and deepening their skills in eCommerce, to gain current and relevant employability skills for this growing field of expertise. This program introduces current and future trends and impacts of eCommerce practice viewed through the lens of varying eCommerce models and organizational sizes. You will explore various job types and teams within an eCommerce organization as well as refine your own professional practice with opportunities to work in teams, develop business proposals, analyze real-world eCommerce scenarios, manage timelines, budgets and projects, summarize and create action plans based on data analysis, as well as pitch ideas and communicate strategic plans to various audiences. In the final, capstone course, you will have an experiential opportunity to act as an eCommerce entrepreneur and create a real-world eCommerce business of your own.

Program information

All courses must be successfully completed within 5 years of acceptance into the program.

Course fees to complete this program total approximately *$5,200.00.

*This is the estimated amount for domestic students and may differ if students take equivalent courses. Fees are paid when registering for each individual course and are subject to change each term.

Admission requirements

  • A two- or three-year diploma or degree from an accredited college or university
  • Applicants with 5+ years of experience in an eCommerce environment with no post-secondary credential will be considered.

Note re: admission requirements

  • Graduate Certificate (Excluding TESL) and Exception Diploma Programs Standard Language Requirements:
    • IELTS overall band of 6.5 with no band less than 6.0
    • TOEFL iBT 88
    • CAEL 70, no sub-test band score less than 60
    • PTE Academic 58
    • Conestoga English Language Test (CELT) Band 6

Admission procedures

  • Submit a completed Conestoga College Program Application Form.
  • Attach proof of admission requirements. Review Apply to a program to learn how.
  • Final selection is made following an assessment of the admission requirements.

Graduate opportunities

As a graduate of this program, you will be well prepared for a variety of roles in an eCommerce organization including, but not limited to, online merchandisers, systems administrators, advertising specialists, product managers, SEO specialists, operation managers/coordinators, brand strategists, vendor managers, inventory specialists, customer support specialists, quality analysts, data analysts, content creators, consumer experience specialists, or web experience managers.

Unsure of which program best suits your long-term career goals? Student Recruitment Advisors can provide one to one advising for prospective domestic students looking to take a program at Conestoga College. Please reach out to SRA@conestogac.on.ca to book an appointment.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: https://www.jobbank.gc.ca/home

Program outcomes

  • Develop solutions to typical organizational problems to address internal eCommerce operations.

  • Evaluate eCommerce platforms and digital tools to determine their suitability for organizational needs.

  • Collaborate on diverse teams to plan, manage, and implement eCommerce strategies and solutions.

  • Evaluate eCommerce business practices to recommend options that contribute to achievement of the global Sustainable Development Goals.

  • Facilitate evidence-based decision making through the use of current and relevant finance, market, and operational data to ensure suitability.

  • Create a business plan (including business model, target market, financial plan) for an eCommerce startup.

  • Develop social media and marketing plans for a variety of eCommerce businesses to maximize customer conversion and retention.

  • Communicate eCommerce regulations and organizational practices to diverse stakeholder audiences for successful management of eCommerce ventures.

  • Build an eCommerce website that positions a new business in its market, attracts customers, and provides relevant consumer information.

Program related resources

Program contact

Continuing Education
Upcoming registrations

Mark your calendar with our registration dates, so you can plan your future.

Fall registration: Opened July 22, 2024
Winter registration: Opens November 4, 2024