Course description
Throughout this course, students will deepen their understanding of how businesses incorporate eCommerce operations into their organizational practice. Often, eCommerce practice requires change management, and those involved in the process must employ effective stakeholder communication that is appropriate to context, audience and an organization's strategic goals. This exploration of organizational practice will also include an analysis of how an eCommerce business allocates costs and profits. Students will also explore the behaviour of an eCommerce organization by identifying the components of an organizational framework and the importance of structure and culture in achieving business objectives. Students will develop elements of their final eCommerce business project related to organizational behaviour and practice, including an environmental scan of competitors, SMART goals for organizational strategy and practice, a business proposal, and a formal pitch of their idea. The business proposal and pitch will identify the need for the business, an appropriate budget, and a plan for implementation.