Course description

Throughout this course, students will deepen their understanding of how businesses incorporate eCommerce operations into their organizational practice. Often, eCommerce practice requires change management, and those involved in the process must employ effective stakeholder communication that is appropriate to context, audience and an organization's strategic goals. This exploration of organizational practice will also include an analysis of how an eCommerce business allocates costs and profits. Students will also explore the behaviour of an eCommerce organization by identifying the components of an organizational framework and the importance of structure and culture in achieving business objectives. Students will develop elements of their final eCommerce business project related to organizational behaviour and practice, including an environmental scan of competitors, SMART goals for organizational strategy and practice, a business proposal, and a formal pitch of their idea. The business proposal and pitch will identify the need for the business, an appropriate budget, and a plan for implementation.

Course details

Hours: 56
Credits: 4
Prerequisites: None
Corequisites: None

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Registration dates

Not all courses are offered each term.

Fall 2024 registration opens July 22, 2024. Winter 2025 registration opens November 4, 2024.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery