Course description

Welcome to the world of eCommerce! This course introduces the current and future trends and impacts of eCommerce practice viewed through the lens of varying eCommerce models and organizational sizes. Students will explore various job types as well as the purpose and responsibilities of different teams within an eCommerce organization. In addition, they will conduct case study analyses of eCommerce businesses to identify target markets, personas, and business objectives with the goal of assessing an organization's business strategy. This course will introduce students to the eCommerce Management program's capstone project, and students will apply the principles of SMART goal setting to set academic goals for the development of their own eCommerce business project.

Course details

Hours: 56
Credits: 4
Prerequisites: None
Corequisites: None

Build courses into a credential

This course is part of the following program(s):

Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Starts: Sep. 2, 2024
Ends: Oct. 19, 2024
Campus: Online
Cost: $738.48

Registration dates

Not all courses are offered each term.

Fall 2024 registration opens July 22, 2024. Winter 2025 registration opens November 4, 2024.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery