eCommerce Data, Business Analytics, and Decision-Making

Course description

Analytics refers to the ways in which organizations use data to gain insights that lead to fact-based management that drive decisions and actions. ECommerce businesses are faced with data that has high volume, variety, and velocity and the interpretation of this data is an essential skill. The three major areas of business analytics explored in this course are reporting, visualization and prediction, all of which are key to sound business decisions under uncertainty. Students will then utilize current analytics technologies to create reports, scorecards, and dashboards through guided exercises and case studies involving eCommerce companies. In addition to analytics, students will learn to structure data in a way that supports successful consumer search and navigation functions. Students will develop actionable insights and recommendations based on the analysis of the summarized data.

Course details