Course description

Analytics refers to the ways in which organizations use data to gain insights that lead to fact-based management that drive decisions and actions. ECommerce businesses are faced with data that has high volume, variety, and velocity and the interpretation of this data is an essential skill. The three major areas of business analytics explored in this course are reporting, visualization and prediction, all of which are key to sound business decisions under uncertainty. Students will then utilize current analytics technologies to create reports, scorecards, and dashboards through guided exercises and case studies involving eCommerce companies. In addition to analytics, students will learn to structure data in a way that supports successful consumer search and navigation functions. Students will develop actionable insights and recommendations based on the analysis of the summarized data.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

Build courses into a credential

This course is part of the following program(s):

Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Registration dates

Not all courses are offered each term.

Fall 2024 registration opens July 22, 2024. Winter 2025 registration opens November 4, 2024.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery