Course description

Throughout this course, students will identify, analyze and assess various platforms and site tools used in eCommerce practice. Students will be introduced to user experience design (UX) and user interface design (UI) and will use these concepts to analyze the platform design decisions of existing eCommerce businesses. The Request for Proposal (RFP) document will be highlighted throughout this course as it is essential to design and strategy decisions related to platform and tool selection. Students will identify the purpose, function and requirements to successfully create an RFP. In addition, students will assess the impact and importance of effective search engine optimization (SEO) and various content management systems (CMS) on the success of eCommerce businesses. Students will learn to use structured data in a way that supports successful consumer search and navigation functions. Using the knowledge developed throughout this course, students will evaluate platforms and tools that can be integrated into their own eCommerce business project.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

Build courses into a credential

This course is part of the following program(s):

Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Starts: Oct. 28, 2024
Ends: Dec. 14, 2024
Campus: Online
Cost: $564.06

Registration dates

Not all courses are offered each term.

Fall 2024 registration opens July 22, 2024. Winter 2025 registration opens November 4, 2024.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery