Course description
Throughout this course, students will identify, analyze and assess various platforms and site tools used in eCommerce practice. Students will be introduced to user experience design (UX) and user interface design (UI) and will use these concepts to analyze the platform design decisions of existing eCommerce businesses. The Request for Proposal (RFP) document will be highlighted throughout this course as it is essential to design and strategy decisions related to platform and tool selection. Students will identify the purpose, function and requirements to successfully create an RFP. In addition, students will assess the impact and importance of effective search engine optimization (SEO) and various content management systems (CMS) on the success of eCommerce businesses. Students will learn to use structured data in a way that supports successful consumer search and navigation functions. Using the knowledge developed throughout this course, students will evaluate platforms and tools that can be integrated into their own eCommerce business project.
Course details
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Registration dates
Not all courses are offered each term.
Winter 2025 registration opens November 4, 2024. Spring 2025 registration opens March 17, 2025.Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery