Course description

In this course, students learn the fundamentals of marketing including terms, the marketing process, and the marketing mix. Learners examine elements of the marketing field to design a marketing plan by course end. Students leave the course with a solid overview of marketing and can pursue more advanced marketing courses/business-related studies.

Course details

Hours: 45
Credits: 3
Prerequisites: None
Corequisites: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Build courses into a credential

This course is part of the following program(s):


This course is part of the following micro-credential(s):


Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Course equivalencies

Dates
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Oct. 3, 2022
End date: Jan. 9, 2023
Day/Time:
Campus: Online
Cost: $431.25

Registration dates

Not all courses are offered each term.

Winter 2023 registration opens November 28, 2022. Spring 2023 registration opens February 27, 2023.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery with no assigned day or time requirements, independent course completion

Online - Synchronous: 100% online delivery with scheduled day and time course requirements

Hybrid: any combination of: in person, timetabled, on campus, online, and hyflex delivery