Marketing I

Code: OLRN1593

Course description

Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).

Course details

Hours: 45
Credits: 3
Prerequisites: None
Corequisites: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

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Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Course equivalencies

Dates
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Feb. 1, 2022
End date: May. 10, 2022
Day/Time:
Campus: Online
Cost: $431.25

Registration dates

Not all courses are offered each term.

Spring 2022 registration opens February 7, 2022. Fall 2022 registration opens July 4, 2022.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery with no assigned day or time requirements, independent course completion

Online - Synchronous: 100% online delivery with scheduled day and time course requirements

Hybrid: any combination of: in person, timetabled, on campus, online, and hyflex delivery