In this course, students learn the fundamentals of marketing including terms, the marketing process, and the marketing mix. Learners examine elements of the marketing field to design a marketing plan by course end. Students leave the course with a solid overview of marketing and can pursue more advanced marketing courses/business-related studies.
Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.
This course is part of the following
program(s):
This course is part of the following
micro-credential(s):
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Not all courses are offered each term.
Fall 2023 registration opens July 24, 2023. Winter 2024 registration opens November 27, 2024.In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery