Course description
In this course, emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. Marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix will be examined.
Course details
Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.
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Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Course equivalencies
Registration dates
Not all courses are offered each term.
Fall 2024 registration opens July 22, 2024. Winter 2025 registration opens November 4, 2024.Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery