Course description
In this course, emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. Marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix will be examined.
Course details
Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit OntarioLearn.
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This course is part of the following
program(s):
This course is part of the following
micro-credential(s):
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Course equivalencies
Ends: Aug. 19, 2025
Ends: Sep. 8, 2025
Registration dates
Not all courses are offered each term.
Fall 2025 registration opens July 21, 2025.
Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery