Course description
In this course, students learn the fundamentals of marketing including terms, the marketing process, and the marketing mix. Learners examine elements of the marketing field to design a marketing plan by course end. Students leave the course with a solid overview of marketing and can pursue more advanced marketing courses/business-related studies.
Course details
Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.
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This course is part of the following
program(s):
This course is part of the following
micro-credential(s):
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Course equivalencies
End date: Jan. 9, 2023
Registration dates
Not all courses are offered each term.
Winter 2023 registration opens November 28, 2022. Spring 2023 registration opens February 27, 2023.Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery with no assigned day or time requirements, independent course completion
Online - Synchronous: 100% online delivery with scheduled day and time course requirements
Hybrid: any combination of: in person, timetabled, on campus, online, and hyflex delivery