Course description
Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).
Course details
Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.
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Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Course equivalencies
End date: May. 10, 2022
Registration dates
Not all courses are offered each term.
Spring 2022 registration opens February 7, 2022. Fall 2022 registration opens July 4, 2022.Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery with no assigned day or time requirements, independent course completion
Online - Synchronous: 100% online delivery with scheduled day and time course requirements
Hybrid: any combination of: in person, timetabled, on campus, online, and hyflex delivery