Marketing I

Code: OLRN1593

Course description

Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).

Course details

Hours: 45
Credits: 3
Prerequisites: None
Corequisites: None

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Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: May. 14, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $455.85
 
End date: Aug. 20, 2019
Hours: 45
Credits: 3
Prerequisites: None
Corequisites: None
Equivalent to: MKT1040

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Start Date: Jun. 3, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $455.85
 
End date: Sep. 9, 2019
Hours: 45
Credits: 3
Prerequisites: None
Corequisites: None
Equivalent to: MKT1040

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Start Date: Jul. 2, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $455.85
 
End date: Oct. 8, 2019
Hours: 45
Credits: 3
Prerequisites: None
Corequisites: None
Equivalent to: MKT1040

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Start Date: Aug. 1, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $455.85
 
End date: Nov. 7, 2019
Hours: 45
Credits: 3
Prerequisites: None
Corequisites: None
Equivalent to: MKT1040

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Fall 2019 registration opens July 8, 2019. Winter 2020 registration opens November 4, 2019.