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Course description

Marketing is about knowing the customers and the creative and strategic processes to meet their needs, wants and desires. This highly interactive course introduces you to the world of marketing from both a societal and organizational perspective. You will participate in a variety of hands-on practical activities and projects to immerse yourself in the fundamentals of marketing.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

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This course is part of the following program(s):

Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Course equivalencies

Dates
Day/Time
Delivery
Campus
Cost
Availability
Starts: Jan. 6, 2025
Ends: Apr. 20, 2025
Day/Time: –
Delivery: Online - Asynchronous
Campus: Online
Cost: $419.48
Register

Registration dates

Not all courses are offered each term.

Winter 2025 registration opens November 4, 2024. Spring 2025 registration opens March 17, 2025.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery