Marketing I

Code: MKT1040

Course description

Marketing is about knowing the customers and the creative and strategic processes to meet their needs, wants and desires. This highly interactive course introduces you to the world of marketing from both a societal and organizational perspective. You will participate in a variety of hands-on practical activities and projects to immerse yourself in the fundamentals of marketing.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.


Delivery Options

Classroom Delivery: In-person instruction that takes place at a college campus.
Online Delivery: Content is delivered entirely online through self-directed components, allowing you the flexibility to learn anytime from wherever you are.
Remote Delivery: Technology-enabled virtual instruction that takes place outside of a physical classroom. Remote delivery includes some form of scheduled real-time virtual classes or drop-in times, as well as self-directed components.
Hybrid Delivery: Instruction that includes a combination of online or remote delivery, and some classroom activities.

 
Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: May. 17, 2021
Day/Time:
Delivery: Fully Online – eConestoga
Campus: Doon (Kitchener)
Cost: $419.48
 
End date: Aug. 21, 2021
Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None
Equivalent to: OLRN1593

Registration dates

Not all courses are offered each term.

Spring 2021 registration opens February 1, 2021. Fall 2021 registration opens July 5, 2021.