Marketing I

Code: MKT1040

Course description

Marketing is about knowing the customers and the creative and strategic processes to meet their needs, wants and desires. This highly interactive course introduces you to the world of marketing from both a societal and organizational perspective. You will participate in a variety of hands-on practical activities and projects to immerse yourself in the fundamentals of marketing.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.


 
Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Sep. 8, 2020
Day/Time:
Delivery: Remote Learning - eConestoga
Campus: Doon (Kitchener)
Cost: $419.48
 
End date: Dec. 19, 2020
Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None
Equivalent to: OLRN1593

Registration dates

Winter 2021 registration opens November 2, 2020. Spring 2021 registration opens February 1, 2021.