This micro-credential equips students with essential digital marketing and social media expertise to excel in today’s competitive online landscape. Learners will gain practical skills in planning, creating, and executing digital strategies, including leveraging social media channels, website content development, and automation tools. With a strong focus on audience engagement and SEO techniques, this program prepares graduates for dynamic roles in digital marketing or enhances their professional growth. To complete this micro-credential, students must first successfully complete the Marketing Basics micro-credential. Courses in this micro-credentials can be applied to the Marketing Fundamentals Ontario College certificate program.