Marketing Fundamentals | Continuing Education

About the program

This program is designed for people with an interest in marketing and for those seeking an understanding of the subject. Students will take courses that introduce them to the fundamentals of advertising, internet, research, communication, business and teamwork skills. This program is ideal for those self-employed looking to learn the fundamentals to market their business or employed and looking to add a new skill set to advance in a career.

Program information

All courses must be completed within 5 years of acceptance into the program.

Admission requirements

Ontario Secondary School Diploma (OSSD), or equivalent, OR 19 years of age or older
Students must be able to receive instruction, respond, and research in the English language.

Admission procedures

Apply at Ontario Colleges - www.ontariocolleges.ca
Final selection is made following an assessment of the admission requirements.

Graduate opportunities

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: https://www.jobbank.gc.ca/home

Program outcomes

Outline marketing processes, activities, and considerations and the role they play in achieving organizational objectives
Apply integrating marketing communication related to promotional mix, consumer behaviour, and other approaches to capture the attention of intended target markets
Apply principles of finance including simple and compound interest, simple and general annuities, bonds, and cost benefit analysis, to support business practices.
Utilize social media tools and techniques to connect with consumers
Design and manage multiple market channels and related relationships based on environmental scan analysis
Collect and analyze market research data to make informed business decisions in a competitive and rapidly changing global marketplace
Recommend digital marketing strategies that identify target audience behaviour and effectively reach these markets such as web search optimization, mobile communication, web site design, and social media
Outline sales strategies to show how they can have a direct impact on the profitability of a business.
Apply principles and concepts of retail management to support the marketing activities of a business.
Create a marketing plan that outlines one or more strategies to sell your products or services

Program related resources

Student Academic Handbook

Program contact

OntarioLearn Team Member
OntarioLearn@conestogac.on.ca

Continuing Education

Upcoming registrations

Mark your calendar with our registration dates, so you can plan your future.

Winter registration: Opened November 4, 2024
Spring registration: Opens March 17, 2025

Disclaimer

The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.

Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.