Course description
This course introduces a variety of web-based and digital marketing approaches. Students will examine the new and fast-changing opportunities for marketers resulting from the changing use of digital media, including search engine strategies, websites, social media, and mobile communication. The course provides students with the opportunity to observe, evaluate and recommend online marketing strategies with an emphasis on measurement of online marketing activity.
Course details
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This course is part of the following
program(s):
This course is part of the following microcredential(s):
Credit transfer
Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.
Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.
Registration dates
Not all courses are offered each term.
Spring 2021 registration opens February 1, 2021. Fall 2021 registration opens July 5, 2021.