Digital Marketing

Code: MKT1440

Course description

This course introduces a variety of web-based and digital marketing approaches. Students will examine the new and fast-changing opportunities for marketers resulting from the changing use of digital media, including search engine strategies, websites, social media, and mobile communication. The course provides students with the opportunity to observe, evaluate and recommend online marketing strategies with an emphasis on measurement of online marketing activity.

Course details

Hours: 42
Credits: 3
Prerequisites: OLRN1593
Corequisites: None

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Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: May. 14, 2019
Day/Time:
Delivery: Online
Campus: Online
Cost: $432.06
 
End date: Aug. 20, 2019
Hours: 42
Credits: 3
Prerequisites: OLRN1593
Corequisites: None
Equivalent to: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Not all courses are offered each term. Spring 2019 registration opens February 4, 2019. Fall 2019 registration opens July 8, 2019.