Course description
This course introduces a variety of web-based and digital marketing approaches. Students will examine the new and fast-changing opportunities for marketers resulting from the changing use of digital media, including search engine strategies, websites, social media, and mobile communication. The course provides students with the opportunity to observe, evaluate and recommend online marketing strategies with an emphasis on measurement of online marketing activity.
Course details
Hours:
42
Credits:
3
Prerequisites:
OLRN1593
Corequisites:
None
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Credit transfer
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Contact the Credit Transfer Office.
Fall 2019 registration
opens July 8, 2019.
Winter 2020 registration
opens November 4, 2019.