Marketing II

Code: OLRN1595

Course description

Recommended: Marketing I or Introductory Marketing I.Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1.

Course details

Hours: 45
Credits: 3
Prerequisites: OLRN1593
Corequisites: None

Build courses into a credential

This course is part of the following program(s):


Credit transfer

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Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Sep. 8, 2020
Day/Time:
Delivery: Fully Online – OntarioLearn
Campus: Doon (Kitchener)
Cost: $429.25
 
End date: Dec. 15, 2020
Hours: 45
Credits: 3
Prerequisites: OLRN1593
Corequisites: None
Equivalent to: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Registration dates

Winter 2021 registration opens November 2, 2020. Spring 2021 registration opens February 1, 2021.