In this course, emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing.
Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.
Not all courses are offered each term.Spring 2022 registration opens February 7, 2022. Fall 2022 registration opens July 4, 2022.
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery with no assigned day or time requirements, independent course completion
Online - Synchronous: 100% online delivery with scheduled day and time course requirements
Hybrid: any combination of: in person, timetabled, on campus, online, and hyflex delivery