Course description
In this course, emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. Price strategy and management; distribution management; marketing communications; and emerging directions in marketing are examined.
Course details
Build courses into a credential
This course is part of the following
program(s):
This course is part of the following
micro-credential(s):
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Ends: Dec. 15, 2026
Registration dates
Not all courses are offered each term.
Fall 2026 registration is open.Winter 2027 registration opens November 2, 2026.
Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery