Course description

In this course, emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. Price strategy and management; distribution management; marketing communications; and emerging directions in marketing are examined.

Course details

Hours: 45
Credits: 3
Prerequisites: OLRN1593
Corequisites: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Registration dates

Not all courses are offered each term.

Winter 2024 registration opens November 27, 2023. Spring 2024 registration opens February 26, 2024.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery