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About the program

Business - Marketing is a program designed for people seeking a high-level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives graduates hands-on skills to gain employment in the marketing industry. The program offers courses in advertising, graphic design, internet, research, sales, digital marketing and retail while developing teamwork, communication, and general business skills. In addition, you will participate in the design and presentation of a marketing plan and gain a general understanding of today's marketing world.

Program information

All courses must be successfully completed within 5 years of acceptance into the program.

Admission requirements

  • Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status (See Mature Student definition for details.)
  • Grade 12 compulsory English, C (60%) or U (50%), or equivalent, OR Conestoga College Preparatory Communications (COMM1251), or equivalent
  • Grade 11 Mathematics, C (min 65%), M (U/C) (min 55%), or U (min 55%), or equivalent, OR Conestoga College Preparatory Mathematics (MATH1375) min 60%
  • For more information on preparatory programs, visit Academic Upgrading.

Note re: admission requirements

  • Applicants with documents (transcripts) from an educational institution from a country other than Canada must have their documents evaluated for equivalency at an approved provider of credential evaluation services. Applicants to this program require a Comprehensive or Course-by-Course Report. Please see How to Apply for more information.
  • Applicants possessing degrees/diplomas from institutions where the language of instruction was not English will be required to provide test scores as evidence of their English language proficiency. Test scores, if required, would be a minimum of TOEFL iBT 88 with no individual skill less than 22; IELTS 6.5 with no bands less than 6.0; CAEL 70 with no sub-test band scores less than 60; PTE Academic 58; Conestoga English Language Test (CELT) Band 6; Cambridge Exams 180 with no individual score less than 170; or equivalent scores in other recognized standard tests of English.

Admission procedures

  • An academic strength is calculated by averaging the submitted marks of required subjects. Minimum average considered is 60%. If more than one mark is received for a required subject, the highest mark will be used in the calculation.
  • Ten (10) additional marks are added to each Advanced level, OAC, U, U/C, and post-secondary course used in the calculation of academic strength.
  • A sound mathematical and English background is important for success in this program and is considered during the admission selection process. Minimum cutoffs apply.

Graduate opportunities

This two-year program prepares graduates for an entry-level marketing position in a wide range of employment settings including retailers, advertising agencies, product or service industries, non-profit organizations, small businesses, and self-employment. Graduates may choose to pursue further educational qualifications by completing an additional year of study to achieve the Ontario College Advanced Diploma in Business Administration - Marketing.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: https://www.jobbank.gc.ca/home

Program outcomes

  • Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
  • Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
  • Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
  • Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
  • Contribute to the development of strategies related to pricing for a product, good and/or service.
  • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  • Participate in conducting market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
  • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
  • Develop learning and development strategies to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Operate within a framework of organizational policies and practices, when conducting business of the organization.

Program related resources

Program contact

Interested in taking this program full time?

See our Business - Marketing full-time program for more information.


Continuing Education
Upcoming registrations

Mark your calendar with our registration dates, so you can plan your future.

Spring registration: Now open
Fall registration: Opens July 21, 2025
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