Business - Marketing | Continuing Education

About the program

Business - Marketing is a hybrid, part-time diploma program designed for people seeking a high-level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives you hands-on skills to gain employment in the marketing industry. The program offers courses in advertising, graphic design, internet, research, sales, digital and retail while developing teamwork, communication, and general business skills. In addition, you will participate in the design and presentation of a marketing plan and gain a general understanding of today's marketing world. This program is accredited by the CPSA Institute as providing all 35 hours of pre-requisite education toward the Certified Sales Associate designation. Upon successful completion of this program, you will also earn your Sales Certificate from the CPSA Institute.

This program is also offered in full-time delivery.

Program information

All courses must be successfully completed within 7 years of acceptance into the program.

Course fees to complete this program total approximately *$9,900.00.

*This is the estimated amount for domestic students and may differ if students take equivalent courses. Fees are paid when registering for each individual course and are subject to change each term.

Admission requirements

Ontario Secondary School Diploma (OSSD), or equivalent, OR 19 years of age or older
Grade 12 compulsory English, C or U, or equivalent, OR Conestoga College Preparatory Communications (COMM1251)
For more information on preparatory programs, visit Academic Upgrading.

Admission procedures

Apply at Ontario Colleges - www.ontariocolleges.ca
Final selection is made following an assessment of the admission requirements.

Graduate opportunities

This two-year program prepares graduates for an entry-level marketing position in a wide range of employment settings including retailers, advertising agencies, product or service industries, non-profit organizations, small businesses, and self-employment.

Unsure of which program best suits your long-term career goals? Student Recruitment Advisors can provide one to one advising for prospective domestic students looking to take a program at Conestoga College. Please reach out to SRA@conestogac.on.ca to book an appointment.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: https://www.jobbank.gc.ca/home

Program outcomes

Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
Contribute to the development of strategies related to pricing for a product, good and/or service.
Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
Participate in conducting market research to provide information needed to make marketing decisions.
Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
Develop learning and development strategies to enhance professional growth in the field.
Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
Operate within a framework of organizational policies and practices, when conducting business of the organization.

Program related resources

Student Academic Handbook

Program accreditations

Program contact

Kim Black
kblack@conestogac.on.ca
519-748-5220 ext 3414

Continuing Education

Upcoming registrations

Mark your calendar with our registration dates, so you can plan your future.

Winter registration: Opened November 4, 2024
Spring registration: Opens March 17, 2025

Disclaimer

The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.

Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.