Applied Social Media in Business

Course description

This course focuses on corporate branding; fundraising; social media advocacy campaigns; how to realign and utilize traditional approaches to marketing; and advertising and branding using social media. Best practices for using social media as a learning and collaboration tool within organizations and in a professional networking and expertise-sharing capacity are discussed. Develop the skills to assess and identify the suitability of social media platforms, the importance of ethical and respectful communication in building professional relationships, the delivery of outstanding customer service, and an understanding of the importance of networking with professionals via social networks.

Course details