Course description
In this course, explore how to monitor and measure the impact of a social media strategy or social media efforts. Learn which tools are available for monitoring and measuring social media efforts. Examine the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Discover basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic.
Course details
Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit OntarioLearn.
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Ends: Mar. 10, 2026
Ends: Apr. 27, 2026
Registration dates
Not all courses are offered each term.
Winter 2026 registration is now open.Spring 2026 registration opens March 2, 2026.
Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery