Channel and Retail Marketing | Continuing Education

Course description

This course focuses on the application of channel and retail marketing strategies to successfully develop and optimize organizational distribution systems. The student will use the key principles of channel design and implementation, end-user analysis, and retail merchandising to create channel and retail distribution strategies to enhance business marketing initiatives.

Course details

Hours: 42

Credits: 3

Prerequisites: OLRN1595

Corequisites: None

Build courses into a credential

This course is part of the following program(s):

Marketing Fundamentals

Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

This course is not currently open for registration. There may be an equivalent course listed above.

Registration dates

Not all courses are offered each term.

Fall 2024 registration opens July 22, 2024. Winter 2025 registration opens November 4, 2024.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery