Course description

This course focuses on several important person-to-person relationship-building strategies that contribute to success in professional selling to the business-to-business (B2B) marketplace. Learn the fundamentals of relationship selling, the importance of prospecting for new clients, preparations for a sales call, and make strategic and ethical decisions to develop business. Examine critical steps in the professional selling process and have the opportunity to demonstrate the completion of each stage of the selling process through varied techniques.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Course equivalencies

Registration dates

Not all courses are offered each term.

Fall 2024 registration opens July 22, 2024. Winter 2025 registration opens November 4, 2024.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery