Code: MKT2080

Course description

This course focuses on the buying/selling of a product, service or idea. Students will develop professional selling skills based on practical techniques and scenarios to implement Relationship Selling. The focus is on Business to Business (B2B) selling with the student acquiring the ability to utilize the structured selling process. This course is also designed to develop and refine the student's presentation and networking skills.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

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Credit transfer

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Fall 2019 registration opens July 8, 2019. Winter 2020 registration opens November 4, 2019.