Course description
In this introductory course, learners explore both the foundations of traditional marketing as well as the fundamentals of the Digital Marketing Space. Students review the concepts of market segmentation, gain knowledge of the media available to marketers today, study consumer behaviour and analyze campaigns in market that are working well.
Course details
Hours:
42
Credits:
3
Prerequisites:
None
Corequisites:
None
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Dates
Day/Time
Delivery
Campus
Cost
Availability
Starts: May. 11, 2026
Ends: Aug. 22, 2026
Ends: Aug. 22, 2026
Day/Time:
–
Delivery:
Online - Asynchronous
Campus:
Online
Cost:
$334.74
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