Course description
In this introductory course, learners explore both the foundations of traditional marketing as well as the fundamentals of the Digital Marketing Space. Students review the concepts of market segmentation, gain knowledge of the media available to marketers today, study consumer behaviour and analyze campaigns in market that are working well.
Course details
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This course is part of the following
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Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Ends: Apr. 20, 2027
Registration dates
Not all courses are offered each term.
Winter 2027 registration is open.Spring 2027 registration opens March 1, 2027.
Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery