Course description
In this introductory course, learners explore both the foundations of traditional marketing as well as the fundamentals of the Digital Marketing Space. Students review the concepts of market segmentation, gain knowledge of the media available to marketers today, study consumer behaviour and analyze campaigns in market that are working well.
Course details
Build courses into a credential
This course is part of the following
program(s):
This course is part of the following
micro-credential(s):
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Registration dates
Not all courses are offered each term.
Winter 2025 registration opens November 4, 2024. Spring 2025 registration opens March 17, 2025.Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery