Social Media Marketing

Ontario College Graduate Certificate | Code: 1311

Please note:

Students in this program are required to bring mobile devices that meet minimum specified requirements.

About the program

Social Media is transforming the way organizations market and communicate. This program focuses on the effective use of social media tools in marketing and communications. Key applications include branding, corporate communication, social media campaigns, and employee engagement. Social Media is used by individuals, customers, marketers, media relations personnel, and other communicators across all types of organizations.

Program information

All courses must be completed within 5 years of acceptance into the program.
Note: Admission to the program is required prior to registration for courses.

Admission requirements

  • Diploma or degree from an accredited college or university
  • Applicants not meeting the post-secondary education requirements but who have a minimum of two (2) years of related business experience will be considered on a case-by-case basis. Related experience may include positions in marketing, entrepreneurship, sales, public relations, web development and design, management, business and/or financial analysis, event planning, customer service, or as executive assistants. Such applicants must provide a resume and work-related references.

Note re: admission requirements

  • Applicants possessing degrees/diplomas from institutions where the language of instruction was not English will be required to provide test scores as evidence of their English language proficiency. Test scores, if required, would be a minimum of TOEFL iBT 88; IELTS 6.5 with no bands less than 6.0; CAEL 70 with no sub-test band scores less than 60; PTE Academic 58; Conestoga English Language Test (CELT) Band 6; or equivalent scores in other recognized standard tests of English.
  • We offer a language program for students whose English language skills are below the standard required for admission but all other admission criteria have been met. An applicant will be eligible for admission to the graduate certificate program after completion of level 4 of the General Arts and Science - English Language Studies (ELS) program with an overall grade average of 80% and no grade less than 75%. Placement in the ELS program is determined by scores on an in-house English language test or TOEFL or IELTS.

Admission procedures

  • Submit a completed Conestoga College Application Form.
  • Submit proof of admission requirements.
  • Final selection is made following an assessment of the admission requirements.

Program requirements

Graduate opportunities

The program will prepare graduates for entry-level positions in marketing, customer service, sales, communications, and media. This program will also appeal to individuals who want to update their social media skills, including small business owners or freelancers who undertake their own marketing and communications functions.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website:

Program outcomes

  • Evaluate the effect of trends on social media marketing tools, applications and practices.
  • Use a variety of social media tools and practices to communicate effectively in a marketing environment.
  • Design effective marketing applications, using the Internet and social media tools.
  • Apply social media tools to engage customers, and build and sustain customer relationships.
  • Combine traditional marketing and communication practices with social media applications and strategies to address communication needs.
  • Evaluate the effectiveness of social media initiatives.
  • Develop strategies that align social media initiatives with corporate goals, branding and communication practices.

Program related resources

Program contact

Continuing Education
Upcoming Registrations

Mark your calendars for our upcoming registration dates so you can plan your future.

Winter Registration: November 2, 2020
Spring Registration: February 1, 2021