Menu
Apply Now

About the program

Become a digital trendsetter with Conestoga's Social Media Marketing program.

Are you passionate about social media and ready to turn your creativity into a career? Conestoga's Social Media Marketing graduate certificate prepares college and university graduates to become digital marketing leaders, strategists and content creators in today's fast-paced online world.

You'll learn how to build brand presence, engage audiences and manage online communities across platforms. Through hands-on learning and real-world projects, you'll develop practical, job-ready skills that reflect current industry needs.

You'll develop integrated social media strategies, explore generative AI tools and gain experience in content creation, community management and reputation building. You'll graduate ready to lead social campaigns and connect brands with their audiences.

What you'll learn
  • Social media strategy development and multi-platform management
  • Content creation, community engagement and reputation management
  • Crisis prevention and brand protection in digital spaces
  • Use of generative AI and emerging technologies in marketing
  • Real-world projects to build your portfolio and industry connections

Program information

All courses must be successfully completed within 5 years of acceptance into the program.

Course fees to complete this program total approximately *$4,800.00.

*This is the estimated amount for domestic students and may differ if students take equivalent courses. Fees are paid when registering for each individual course and are subject to change each term.

Admission requirements

  • Ontario College Diploma, Ontario College Advanced Diploma, Degree, or equivalent
  • Applicants with 5+ years of experience in the marketing communications field with no post-secondary credential will be considered.

Note re: admission requirements

  • Canadian citizens and permanent residents with transcripts from outside Canada require a course-by-course credential evaluation. You can request this through an approved provider such as ICAS or WES.
  • Applicants with transcripts from institutions where the language of instruction is not English must demonstrate English language proficiency. Please refer to English language requirements for details.

Admission procedures

  • Apply at Ontario Colleges - www.ontariocolleges.ca
  • Final selection is made following an assessment of the admission requirements.
  • This program is eligible for OSAP funding.

    The Ontario Student Assistance Program (OSAP) helps eligible Ontario students pay for post-secondary education through grants and loans. Funding is based on your program, course load, educational costs and financial situation. Apply through the OSAP website or visit OSAP & aid to learn more.

Program requirements

  • To effectively participate in this program, students must have reliable Internet access and a device that meets these requirements.

Graduate opportunities

Job opportunities may include both freelancing and/or full-time positions. Job titles may include Social Media Marketer, Social Media Manager, Influencer, Marketing Coordinator, Content Specialist, Content Generator, Community Manager, and Social Media Strategist.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: https://www.jobbank.gc.ca/home

Program outcomes

  • Create and implement a social media plan that aligns to a brand's overall business objectives
  • Develop, curate, and post branded content on a variety of social media platforms to meet stated objectives within a social media plan
  • Interpret social media analytics, trends, tools, and activities to determine the effectiveness of various social media strategies.
  • Develop effective communication and interpersonal strategies to foster collaboration within social media project teams.
  • Develop strategies to establish, nurture, and support online communities that drive community members to become brand ambassadors
  • Evaluate current consumer behaviour patterns in order to generate social strategies that trigger a desired response
  • Develop online contests and content that abide by Canadian legal and ethical requirements

Program related resources

Program contact

Interested in taking this program full time?

See our Social Media Marketing full-time program for more information.


Continuing Education
Upcoming registrations

Mark your calendar with our registration dates, so you can plan your future.

Spring registration: Now open
Fall registration: Opens June 29, 2026