About the program

Social media marketing strategists and online community managers are key players behind companies and brands across Canada, developing content, engaging customers, and creating positive experiences and interactions via social media. This Ontario College Graduate Certificate program in Social Media Marketing prepares students to become marketing leaders, strategists and thought leaders in the fast-paced field of social media. Students will develop integrated social media marketing plans, leveraging prevalent technologies and exploring generative AI for enhanced strategies. They will also have the opportunity to set up and maintain a multi-platform social media presence while gaining hands-on experience in content creation, community management, social engagement, reputation management, and crisis prevention. By immersing themselves in real-world projects, students stay updated on industry trends and build connections with target audiences. Graduates will be job-ready, driving brand awareness, engagement, and conversions, and shaping the industry as influential thought leaders.

This program is offered in full-time and part-time delivery.

Admission requirements

  • Ontario College Diploma, Ontario College Advanced Diploma, Degree, or equivalent
  • Applicants with 5+ years of experience in the marketing communications field with no post-secondary credential will be considered.

Note re: admission requirements

  • Applicants possessing degrees/diplomas from institutions where the language of instruction was not English will be required to provide test scores as evidence of their English language proficiency. Test scores, if required, would be a minimum of TOEFL iBT 88 (effective January 2024 with no individual skill less than 22; IELTS 6.5 with no bands less than 6.0; CAEL 70 with no sub-test band scores less than 60; PTE Academic 58; Conestoga English Language Test (CELT) Band 6; Cambridge Exams 180 with no individual score less than 170; or equivalent scores in other recognized standard tests of English.

  • We offer a language program for students whose English language skills are below the standard required for admission but who have met all other admission criteria. You will be eligible for admission to the degree program after completion of level 4 of the General Arts and Science – English Language Studies (ELS) program with an overall grade average of 80% and no grade less than 75%. Your placement in the ELS program is determined by scores on an in-house English language test or TOEFL or IELTS.

Admission procedures

  • Submit a completed Conestoga College Program Application Form.
  • Submit proof of Admission Requirements. Review Apply to a Program to learn how.
  • Final selection is made following an assessment of the admission requirements.

Graduate opportunities

Job opportunities may include both freelancing and/or full-time positions. Job titles may include Social Media Marketer, Social Media Manager, Influencer, Marketing Coordinator, Content Specialist, Content Generator, Community Manager, and Social Media Strategist.

On average, 69% of graduates from the last three years (2018 to 2020) found employment within six months of graduation.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: https://www.jobbank.gc.ca/home

Program outcomes

  • Create and implement a social media plan that aligns to a brand's overall business objectives
  • Develop, curate, and post branded content on a variety of social media platforms to meet stated objectives within a social media plan
  • Interpret social media analytics, trends, tools, and activities to determine the effectiveness of various social media strategies.
  • Develop effective communication and interpersonal strategies to foster collaboration within social media project teams.
  • Develop strategies to establish, nurture, and support online communities that drive community members to become brand ambassadors
  • Evaluate current consumer behaviour patterns in order to generate social strategies that trigger a desired response
  • Develop online contests and content that abide by Canadian legal and ethical requirements

Program related resources

Program contact

Continuing Education
Upcoming registrations

Mark your calendar with our registration dates, so you can plan your future.

Winter registration: Opens November 27, 2023
Spring registration: Opens February 26, 2024