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About the program

Social media marketing strategists and online community managers are essential players behind companies and brands across Canada. They develop strategy and relevant content, engage customers, and create positive experiences and interactions through social media.

Our Social Media Marketing graduate certificate program prepares you to become a marketing leader, strategist and thought leader in the dynamic and fast-paced field of social media.

Throughout the program, you will develop integrated social media marketing plans, leverage prevalent technologies, and explore generative AI for enhanced strategies.

You will learn key skills such as developing social media strategies, setting up and maintaining a multi-platform social media presence, and hands-on experience in content creation, community management, social engagement, reputation management, and crisis prevention. Additionally, you will immerse yourself in real-world projects to stay updated on industry trends and build connections with target audiences.

Program information

All courses must be successfully completed within 5 years of acceptance into the program.

Course fees to complete this program total approximately *$4,700.00.

*This is the estimated amount for domestic students and may differ if students take equivalent courses. Fees are paid when registering for each individual course and are subject to change each term.

Admission requirements

  • Ontario College Diploma, Ontario College Advanced Diploma, Degree, or equivalent
  • Applicants with 5+ years of experience in the marketing communications field with no post-secondary credential will be considered.

Note re: admission requirements

  • Applicants possessing degrees/diplomas from institutions where the language of instruction was not English will be required to provide test scores as evidence of their English language proficiency. Test scores, if required, would be a minimum of TOEFL iBT 88 with no individual skill less than 22; IELTS 6.5 with no bands less than 6.0; CAEL 70 with no sub-test band scores less than 60; PTE Academic 58; CELAP (Conestoga English Language Assessment and Placement) 82 or higher; Cambridge Exams 180 (no individual score less than 170); or equivalent scores in other recognized standard tests of English.

  • We offer a language program for students whose English language skills are below the standard required for admission but who have met all other admission criteria. You will be eligible for admission to the degree program after completion of level 4 of the General Arts and Science - English Language Studies (ELS) program with an overall grade average of 80% and no grade less than 75%. Your placement in the ELS program is determined by scores on an in-house English language test or TOEFL or IELTS.

Admission procedures

  • Apply at Ontario Colleges - www.ontariocolleges.ca
  • Final selection is made following an assessment of the admission requirements.

Program requirements

  • To effectively participate in this program, students must have reliable Internet access and a device that meets these requirements.

Graduate opportunities

Job opportunities may include both freelancing and/or full-time positions. Job titles may include Social Media Marketer, Social Media Manager, Influencer, Marketing Coordinator, Content Specialist, Content Generator, Community Manager, and Social Media Strategist.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: https://www.jobbank.gc.ca/home

Program outcomes

  • Create and implement a social media plan that aligns to a brand's overall business objectives
  • Develop, curate, and post branded content on a variety of social media platforms to meet stated objectives within a social media plan
  • Interpret social media analytics, trends, tools, and activities to determine the effectiveness of various social media strategies.
  • Develop effective communication and interpersonal strategies to foster collaboration within social media project teams.
  • Develop strategies to establish, nurture, and support online communities that drive community members to become brand ambassadors
  • Evaluate current consumer behaviour patterns in order to generate social strategies that trigger a desired response
  • Develop online contests and content that abide by Canadian legal and ethical requirements

Program related resources

Program contact

Interested in taking this program full time?

See our Social Media Marketing full-time program for more information.


Continuing Education
Upcoming registrations

Mark your calendar with our registration dates, so you can plan your future.

Spring registration: Now open
Fall registration: Opens July 21, 2025