About the program

Social media marketing strategists and online community managers are key players behind companies and brands across Canada, developing content, engaging customers, and creating positive experiences and interactions via social media. This Ontario College Graduate Certificate program prepares students to become social media marketing leaders and strategists in this dynamic and fast-paced field, developing and executing integrated social media marketing plans. Students have the opportunity to set up and maintain a multi-platform social media presence, while gaining hands-on experience in content creation, community management, social engagement, reputation management, and crisis prevention. At the end of this program, students will be job-ready for an exciting career in social media marketing.

This program is offered in full-time and part-time delivery.

Admission requirements

  • Ontario College Diploma, Ontario College Advanced Diploma, Degree, or equivalent
  • Applicants with 5+ years of experience in the marketing communications field with no post-secondary credential will be considered.

Note re: admission requirements

  • Graduate Certificate (Excluding TESL) and Exception Diploma Programs Standard Language Requirements:
    • IELTS overall band of 6.5 with no band less than 6.0
    • TOEFL iBT 88
    • CAEL 70, no sub-test band score less than 60
    • PTE Academic 58
    • Conestoga English Language Test (CELT) Band 6

Admission procedures

  • Submit a completed Conestoga College Program Application Form.
  • Submit proof of Admission Requirements. Review Apply to a Program to learn how.
  • Final selection is made following an assessment of the admission requirements.

Graduate opportunities

Job opportunities may include both freelancing and/or full-time positions. Job titles may include Social Media Marketer, Social Media Manager, Influencer, Marketing Coordinator, Content Specialist, Content Generator, Community Manager, and Social Media Strategist.

On average, 69% of graduates from the last three years (2018 to 2020) found employment within six months of graduation.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: https://www.jobbank.gc.ca/home

Program outcomes

  • Create and implement a social media plan that aligns to a brand's overall business objectives
  • Develop, curate, and post branded content on a variety of social media platforms to meet stated objectives within a social media plan
  • Interpret social media analytics, trends, tools, and activities to determine the effectiveness of various social media strategies.
  • Develop effective communication and interpersonal strategies to foster collaboration within social media project teams.
  • Develop strategies to establish, nurture, and support online communities that drive community members to become brand ambassadors
  • Evaluate current consumer behaviour patterns in order to generate social strategies that trigger a desired response
  • Develop online contests and content that abide by Canadian legal and ethical requirements

Program related resources

Program contact

Continuing Education

Mark your calendar for our registration dates, so you can plan your future.

Fall registration: Opens July 24, 2023
Winter registration: Opens November 27, 2023