In this introductory micro-credential, you will gain a solid understanding of the commonly used social media platforms as well as a foundational knowledge of today's digital marketing space. Through real-world business examples, you will evaluate and assess market needs and learn how to effectively create measurable objectives. You will gain comprehensive knowledge on how to best leverage relevant social media platforms and utilize practical tools to create marketing plans that will meet business objectives. These courses are taught at the graduate certificate level. To be successful in this micro-credential it is strongly recommended you already hold a two- or three-year college diploma or university degree from an accredited college or university OR have significant relevant work experience in the area of marketing communications.
Awarded by the Registrar's Office to those who have successfully completed a defined list of related courses that focus on a specific competency. Typically less than 136 hours and include assessment. The quality criteria are determined by the college.