International Marketing | Continuing Education

Course description

This ia an introductory course in International Marketing. The inter- national economic environment and its impact on international marketing will be closely examined from a Canadian viewpoint. The benefits of international trade will be explored. Through a major research assignment, students will obtain a greater understanding of International Marketing.

Course details

Hours: 42

Credits: 3

Prerequisites: MKT2145 MKT2330

Corequisites: None

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Business - Marketing

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