Course description

This ia an introductory course in International Marketing. The inter- national economic environment and its impact on international marketing will be closely examined from a Canadian viewpoint. The benefits of international trade will be explored. Through a major research assignment, students will obtain a greater understanding of International Marketing.

Course details

Hours: 42
Credits: 3
Prerequisites: MKT2145 MKT2330
Corequisites: None

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This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Dates
Day/Time
Delivery
Campus
Cost
Availability
Starts: Jan. 12, 2026
Ends: Apr. 25, 2026
Day/Time: Tues. 2:00 pm – 5:00 pm
Delivery: In Person
Campus: Kitchener - Doon
Cost: $529.48
Starts: Jan. 12, 2026
Ends: Apr. 25, 2026
Day/Time: Tues. 10:00 am – 1:00 pm
Delivery: In Person
Campus: Kitchener - Doon
Cost: $529.48
Starts: Jan. 12, 2026
Ends: Apr. 25, 2026
Day/Time: Tues. 6:00 pm – 9:00 pm
Delivery: In Person
Campus: Kitchener - Doon
Cost: $529.48
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Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery