Course description

Quantitative skills are becoming increasingly important for all marketers. This hands-on course will look at some of the basic formulas and arithmetic in which marketers use to measure, evaluate and plan different marketing activities.  Students will learn to calculate and interpret numbers, think critically, and choose the best way to both create and measure marketing success.

Course details

Hours: 42
Credits: 3
Prerequisites: MATH1010 MKT1040
Corequisites: None

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Registration dates

Not all courses are offered each term.

Winter 2025 registration opens November 4, 2024. Spring 2025 registration opens March 17, 2025.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery