Course description
Marketers are experiencing an explosion of new and exciting ways to reach their customers. Companies talk to their clients through blogs, Twitter, Facebook, YouTube, Flickr, podcasts and other media. Interactions with customers can be tracked using buzz monitoring tools like Google Analytics, Radian6, BuzzMetrics and others. The overall effectiveness of a company's ability to reach customers using the internet can be tuned and tweaked by following the best practices of Search Engine Optimization (SEO). Internet Marketing Technology focuses on developing familiarity with these new technologies. You will design a website using industry standard software and SEO best practices. You will append Google Analytics to your site, and link your site to blogging, Facebook, Flickr and Twitter accounts.
Course details
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Registration dates
Not all courses are offered each term.
Winter 2025 registration opens November 4, 2024. Spring 2025 registration opens March 17, 2025.Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery