Course description
You will learn how to apply the principles of graphic design along with an introduction to standard industry software for designers including Photoshop, Illustrator and InDesign to develop exciting, professional print ads, online ads, brochures, and other marketing materials. Costs and timelines for various levels and sizes of projects will be explored. Skills developed in this course are applied and augmented in other courses in the program, notably, Advertising, Brand Management, Direct and Database Marketing, Internet Marketing Technology and Integrated Marketing Communications.
Course details
Hours:
42
Credits:
3
Prerequisites:
None
Corequisites:
None
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