Course description
You will learn how to apply the principles of graphic design along with an introduction to standard industry software for designers including PhotoShop, Illustrator and InDesign to develop exciting, professional print ads, online ads, brochures, and other marketing materials. You will also gain hands on experience with creating videos. Skills developed in this course are applied and augmented in other courses in the program, notably, Advertising, Brand Management, Direct and Database Marketing, Website Design for Marketers and Integrated Marketing Communications.
Course details
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Registration dates
Not all courses are offered each term.
Winter 2025 registration opens November 4, 2024. Spring 2025 registration opens March 17, 2025.Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery