You will learn how to apply the principles of graphic design along with an introduction to standard industry software for designers including Photoshop, Illustrator and InDesign to develop exciting, professional print ads, online ads, brochures, and other marketing materials. Costs and timelines for various levels and sizes of projects will be explored. Skills developed in this course are applied and augmented in other courses in the program, notably, Advertising, Brand Management, Direct and Database Marketing, Internet Marketing Technology and Integrated Marketing Communications.
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Not all courses are offered each term.
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery