Course description
How do marketers figure out what their customers and competitors are going to do, before they do it? They talk to consumers, monitor online ‘buzz’, gather competitive intelligence, and analyze trends; in other words, they use marketing research. In this course, you will be introduced to that creative, analytical world of marketing research. You will examine the role of research in the marketing process, and explore the various types of marketing research approaches. You will be immersed in the practical application of marketing research skills through a variety of hands-on projects and exercises.
Course details
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Registration dates
Not all courses are offered each term.
Winter 2025 registration opens November 4, 2024. Spring 2025 registration opens March 17, 2025.Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery