Course description
Market and industry research are an integrated part of identifying the gap between demand and supply. This fundamental course will enable students to learn necessary tools, techniques, and processes to conduct thorough analyses of the banking industry. Topics of the course will include purpose and goal of market research, data collection and analysis, interpreting results of analysis, ethics in market research etc.
Course details
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Registration dates
Not all courses are offered each term.
Fall 2025 registration is now open.Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery