Course description

Continuing your journey into the world of marketing through visual communication and design, you will learn a how to develop and manage digital assets including branding, marketing collateral, and advertising production. Discover User Experience (UX) design principles, DAM best practices, and video production for marketing and social media. By the end of this course, your knowledge of digital asset management and video marketing will make you a valuable asset to clients, marketing team, or your own business.

Course details

Hours: 42
Credits: 3
Prerequisites: MKT1150
Corequisites: None

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Registration dates

Not all courses are offered each term.

Winter 2025 registration opens November 4, 2024. Spring 2025 registration opens March 17, 2025.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery