This introductory course provides a theoretical and experiential overview of public relations for students pursing studies in business and marketing. The course explores the important role of public relations within organizations and how public relations relates to other functions such as marketing, advertising, investor relations, etc. Students learn to develop a public relations plan based on the RACE framework that leverages key concepts such as research, analysis, communications (tactics and timelines) and evaluation. Through lectures and learning activities, students will be exposed to different types of public relations including media relations, social media, crisis communications, reputation management, community relations and event management
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Not all courses are offered each term.
Fall 2024 registration opens July 22, 2024. Winter 2025 registration opens November 4, 2024.In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery