Social Media marketing is a driving force in today’s market with 74% of shoppers making purchase decisions based on social media. This course provides an introductory overview to the social space, reviews the platforms and tools that organizations are using to drive consumer behaviour, and outlines the response rates that they are achieving. The course also reviews the role of Community Managers, and the differences between internal and external social media efforts.
This course is part of the following
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Not all courses are offered each term.Fall 2023 registration opens July 24, 2023. Winter 2024 registration opens November 27, 2023.
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery