Course description

Social Media marketing is a driving force in today’s market with 74% of shoppers making purchase decisions based on social media. This course provides an introductory overview to the social space, reviews the platforms and tools that organizations are using to drive consumer behaviour, and outlines the response rates that they are achieving. The course also reviews the role of Community Managers, and the differences between internal and external social media efforts.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

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This course is part of the following program(s):

This course is part of the following micro-credential(s):

Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Starts: Jan. 8, 2024
Ends: Apr. 21, 2024
Day/Time: Fri. 6:00 pm – 9:00 pm
Delivery: In Person
Campus: Milton
Cost: $334.74

Registration dates

Not all courses are offered each term.

Winter 2024 registration opens November 27, 2023. Spring 2024 registration opens February 26, 2024.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery