Course description
Social Media marketing is a driving force in today’s market with 74% of shoppers making purchase decisions based on social media. This course provides an introductory overview to the social space, reviews the platforms and tools that organizations are using to drive consumer behaviour, and outlines the response rates that they are achieving. The course also reviews the role of Community Managers, and the differences between internal and external social media efforts.
Course details
Hours:
42
Credits:
3
Prerequisites:
None
Corequisites:
None
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