Integrated Marketing Communications II

Code: OLRN1542

Course description

In this course, students will build upon and expand their knowledge in the areas of sales promotion, public relations, direct marketing, internet, and interactive media. In addition, students will develop a fully integrated marketing communication solution for a modern business problem.

Course details

Hours: 42
Credits: 3
Prerequisites: MKT1420 OLRN1541
Corequisites: None

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.


Delivery Options

Classroom Delivery: In-person instruction that takes place at a college campus.
Online Delivery: Content is delivered entirely online through self-directed components, allowing you the flexibility to learn anytime from wherever you are.
Remote Delivery: Technology-enabled virtual instruction that takes place outside of a physical classroom. Remote delivery includes some form of scheduled real-time virtual classes or drop-in times, as well as self-directed components.
Hybrid Delivery: Instruction that includes a combination of online or remote delivery, and some classroom activities.

Registration dates

Not all courses are offered each term.

Spring 2021 registration opens February 1, 2021. Fall 2021 registration opens July 5, 2021.