Course description

In this course, students will build upon and expand their knowledge in the areas of sales promotion, public relations, direct marketing, internet, and interactive media. In addition, students will develop a fully integrated marketing communication solution for a modern business problem.

Course details

Hours: 42
Credits: 3
Prerequisites: OLRN1541
Corequisites: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Registration dates

Not all courses are offered each term.

Fall 2024 registration opens July 22, 2024. Winter 2025 registration opens November 4, 2024.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery