Integrated Marketing Communications II

Code: OLRN1542

Course description

The world of advertising and promotion has changed dramatically with recent advancements in technology coupled with the pressure on organizations to meet the needs of many different target audiences. Marketers need to look beyond the traditional media to find new and better ways to communicate with their customer. Furthermore, marketers expect their promotional dollars to generate immediate sales and overall a positive return on investment. In this course students will build on and expand their knowledge in the areas of: Sales Promotion, Public Relations, Direct Marketing, Internet and Interactive Media. The course will focus on showing students how to utilize these tactics to capture the attention of the intended target market, communicate the planned message to generate a reaction.

Course details

Hours: 42
Credits: 3
Prerequisites: MKT1420 OLRN1541
Corequisites: None

Build courses into a credential

This course is part of the following program(s):

Credit transfer

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Contact the Credit Transfer Office.

Start Date
Start Date: Sep. 8, 2020
Delivery: Fully Online – OntarioLearn
Campus: Doon (Kitchener)
Cost: $407.50
End date: Dec. 15, 2020
Hours: 42
Credits: 3
Prerequisites: MKT1420 OLRN1541
Corequisites: None
Equivalent to: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Registration dates

Winter 2021 registration opens November 2, 2020. Spring 2021 registration opens February 1, 2021.