In this introductory eCommerce marketing course, students will explore core elements of traditional and digital marketing while applying these principles to eCommerce practice. Students will be introduced to omnichannel marketing, market segmentation techniques, the core elements of a marketing plan and a content calendar, working with vendors, and organic (SEO) and paid (SEM) marketing opportunities. Students will analyze the application of social media tools for both marketing and shopping, and they will assess how technology trends (AR, VR, and AI) are impacting marketing, sales and the perception of eCommerce organizations. Students will practice their presentation and consulting skills by delivering a marketing plan that employs course concepts.
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Not all courses are offered each term.
Fall 2024 registration opens July 22, 2024. Winter 2025 registration opens November 4, 2024.In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery