Course description

In this introductory eCommerce marketing course, students will explore core elements of traditional and digital marketing while applying these principles to eCommerce practice. Students will be introduced to omnichannel marketing, market segmentation techniques, the core elements of a marketing plan and a content calendar, working with vendors, and organic (SEO) and paid (SEM) marketing opportunities. Students will analyze the application of social media tools for both marketing and shopping, and they will assess how technology trends (AR, VR, and AI) are impacting marketing, sales and the perception of eCommerce organizations. Students will practice their presentation and consulting skills by delivering a marketing plan that employs course concepts.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Registration dates

Not all courses are offered each term.

Fall 2024 registration opens July 22, 2024. Winter 2025 registration opens November 4, 2024.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery