Marketing for eCommerce 

Course description

In this introductory eCommerce marketing course, students will explore core elements of traditional and digital marketing while applying these principles to eCommerce practice. Students will be introduced to omnichannel marketing, market segmentation techniques, the core elements of a marketing plan and a content calendar, working with vendors, and organic (SEO) and paid (SEM) marketing opportunities. Students will analyze the application of social media tools for both marketing and shopping, and they will assess how technology trends (AR, VR, and AI) are impacting marketing, sales and the perception of eCommerce organizations. Students will practice their presentation and consulting skills by delivering a marketing plan that employs course concepts.

Course details