Course description

Digital Marketing has allowed today’s marketing professionals to electronically market to customers in cost effective and personalized fashion. This course provides an overview of what tools Digital Marketers today are using and what results they are seeing with their online initiatives. Students examine various conversion points that brands need consumers to make and discuss various digital tools that can aid in those conversions.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Registration dates

Not all courses are offered each term.

Fall 2023 registration opens July 24, 2023. Winter 2024 registration opens November 27, 2023.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery