Course description
Content generation and community management are key skills of any media team in today’s business environment. This course teaches skills in generating content for both internal and external audiences. Topics include generating content for blogs, microblogs, and videoblogs; how to build two-way engagement; reputation management; crisis management; writing and editing in a social world; PR; how to target influencers; and how to effectively communicate the core values of a brand.
Course details
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Registration dates
Not all courses are offered each term.
Fall 2026 registration is open.Winter 2027 registration opens November 2, 2026.
Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery