Content generation and community management are key skills of any Media team in today’s business environment. This course gives students hands-on skills in generating content for both internal and external audiences. Topics include generating content for blogs, microblogs and videoblogs, how to build 2-way engagement, reputation management, crisis management, writing and editing in a social world, PR, how to target influencers and how to effectively communicate the core values of a brand.
Not all courses are offered each term.Winter 2024 registration opens November 27, 2023. Spring 2024 registration opens February 26, 2024.
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery