Course description
This Digital Marketing course will give students an introduction to current social media and digital marketing practices. Students will learn how to develop a digital marketing strategy that is supported by consumer insights, and incorporates social media marketing, search strategies, mobile marketing, content marketing and other forms of digital advertising. Students will also explore measurement and analytics in digital marketing to drive performance
Course details
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Registration dates
Not all courses are offered each term.
Winter 2025 registration opens November 4, 2024. Spring 2025 registration opens March 17, 2025.Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery