Effective social media strategies align with corporate goals, branding, and communication practices. In this course, students design comprehensive social media strategies for products and services and also address the needs of community management. Topics include the social media planning process, integration of traditional marketing and social media, trends affecting the social media space, as well as legal implications and budgeting.
Not all courses are offered each term.Winter 2024 registration opens November 27, 2023. Spring 2024 registration opens February 26, 2024.
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery