Course description
Knowledge of how to strategically utilize various social media platforms to reach a brand’s stated goals and objectives is a key skill for Social Media Marketers. Understanding how to generate quality paid, owned and earned media on each platform as well as how to track the results of those efforts is the focus of this course. Students are responsible for an online brand and will use LinkedIn and blogging platforms to move that brand’s target market through various conversion points.
Course details
Hours:
42
Credits:
3
Prerequisites:
None
Corequisites:
None
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