Course description

Knowledge of how to strategically utilize various social media platforms to reach a brand’s stated goals and objectives is a key skill for Social Media Marketers. Understanding how to generate quality paid, owned and earned media on each platform as well as how to track the results of those efforts is the focus of this course. Students are responsible for an online brand and will use Facebook to move that brand’s target market through various conversion points.

Course details

Hours: 21
Credits: 2
Prerequisites: MKT8300
Corequisites: None

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Registration dates

Not all courses are offered each term.

Winter 2023 registration opens November 28, 2022. Spring 2023 registration opens February 27, 2023.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery