Course description

Presenting a brands’ message online is not enough in today’s market. Today’s consumers have shown that they best respond to stories that convey the brands values, history and overall mission. Through this class, students examine the various elements of the story and the strategies used by storytellers to hook their audience and have them begging for more. This course also reviews the basics of story telling in written, visual and audio forms, and provides insight on how to share these stories to drive desired actions from customers.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

Build courses into a credential

This course is part of the following program(s):

Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Registration dates

Not all courses are offered each term.

Spring 2024 registration opens March 11, 2024. Fall 2024 registration opens July 22, 2024.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery