Course description
Presenting a brands’ message online is not enough in today’s market. Today’s consumers have shown that they best respond to stories that convey the brands values, history and overall mission. Through this class, students examine the various elements of the story and the strategies used by storytellers to hook their audience and have them begging for more. This course also reviews the basics of story telling in written, visual and audio forms, and provides insight on how to share these stories to drive desired actions from customers.
Course details
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Registration dates
Not all courses are offered each term.
Winter 2025 registration opens November 4, 2024. Spring 2025 registration opens March 17, 2025.Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery