Social Media is not only utilized as a tool to reach external customer segments but has also become a critical internal tool for business to assist in their day-to-day operations. This course provides students with an understanding of the various roles that social media is serving internally within business, as well as how to generate social polies for organizations and how to ensure that organizations are utilizing the big data to make informed business decisions.
Not all courses are offered each term.Winter 2024 registration opens November 27, 2023. Spring 2024 registration opens February 26, 2024.
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery