Strategies for Fostering Client Loyalty

Code: BUS1370

Course description

Goods and services are no longer adequate bases for establishing relationships with clients because clients attach an emotional connection to the products they use and to the businesses with which they interact. This course offers insights and ideas in order to create lasting and genuine customer relationships that will withstand the competitive overtures of other companies. You will explore the process of developing and sustaining client relationships that establish an emotional connection, manage difficult relationships (such as those that take place via technology or at great distance) and help determine the pulse of client relationships.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

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Fall 2019 registration opens July 8, 2019. Winter 2020 registration opens November 4, 2019.