Strategies for Fostering Client Loyalty

Code: BUS1370

Course description

Goods and services are no longer adequate bases for establishing relationships with clients because clients attach an emotional connection to the products they use and to the businesses with which they interact. This course offers insights and ideas in order to create lasting and genuine customer relationships that will withstand the competitive overtures of other companies. You will explore the process of developing and sustaining client relationships that establish an emotional connection, manage difficult relationships (such as those that take place via technology or at great distance) and help determine the pulse of client relationships.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

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This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.


Delivery Options

Classroom Delivery: In-person instruction that takes place at a college campus.
Online Delivery: Content is delivered entirely online through self-directed components, allowing you the flexibility to learn anytime from wherever you are.
Remote Delivery: Technology-enabled virtual instruction that takes place outside of a physical classroom. Remote delivery includes some form of scheduled real-time virtual classes or drop-in times, as well as self-directed components.
Hybrid Delivery: Instruction that includes a combination of online or remote delivery, and some classroom activities.

Registration dates

Not all courses are offered each term.

Winter 2022 registration opens November 1, 2021. Spring 2022 registration opens February 7, 2022.