Strategies for Fostering Client Loyalty

Code: BUS1370

Course description

Goods and services are no longer adequate bases for establishing relationships with clients because clients attach an emotional connection to the products they use and to the businesses with which they interact. This course offers insights and ideas in order to create lasting and genuine customer relationships that will withstand the competitive overtures of other companies. You will explore the process of developing and sustaining client relationships that establish an emotional connection, manage difficult relationships (such as those that take place via technology or at great distance) and help determine the pulse of client relationships.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

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This course is part of the following program(s):


Credit transfer

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Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Sep. 8, 2020
Day/Time:
Delivery: Fully Online – OntarioLearn
Campus: Doon (Kitchener)
Cost: $407.50
 
End date: Dec. 15, 2020
Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None
Equivalent to: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Registration dates

Winter 2021 registration opens November 2, 2020. Spring 2021 registration opens February 1, 2021.