Course description
In this course, you will delve into concepts and strategies relating to effective communication, stakeholder engagement, media relations tactics, and relationship building using public relations principles. Through case studies and problem-based learning, you will have the opportunity to navigate complex communication and stakeholder challenges, contribute to creating a positive public image for an organization, and learn how to represent an organization positively in increasingly changing global conditions.
Course details
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Registration dates
Not all courses are offered each term.
Winter 2025 registration opens November 4, 2024. Spring 2025 registration opens March 17, 2025.Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery