Asset Creation for Digital Media

Course description

The course equips students with essential graphic design skills to enhance their digital marketing capabilities and expand their value to clients and employers. In today's competitive landscape, marketing professionals are increasingly expected to conceptualize, produce, and evaluate high-quality visual assets that align with branding, audience needs, and campaign objectives across digital platforms. This course provides hands-on experience with Adobe Photoshop for digital image editing, Adobe Illustrator for vector-based design, Adobe InDesign for digital publishing and Canva. Students will also examine the ethical use of AI-driven tools for content creation. Students will explore the role of digital publishing workflows and asset management, emphasizing efficient, purposeful, and responsible digital production practices aligned with contemporary sustainability expectations.

Course details