Course description
Learners explore the use of artificial intelligence in marketing, including market research, audience targeting, content creation and distribution, campaign analytics, personalization, customer engagement, and predictive marketing strategies. Develop skills in selecting and applying AI tools to improve marketing performance. Examine both the technical and strategic aspects of AI, from understanding AI-driven decision-making to ethical considerations in marketing.
Course details
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Course equivalencies
Registration dates
Not all courses are offered each term.
Spring 2026 registration opens March 2, 2026.Fall 2026 registration opens June 29, 2026.
Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery