Writing for the Web

Course description

This course takes students inside the fast moving world of writing on the internet, looking at a range of the work assignments and working environments they can expect to encounter. The lectures and assignments examine specific issues and skills like writing for emphasis and visual impact, the basics of SEO (Search Engine Optimized) writing, sourcing images and video, and simple techniques for incorporating them with text. Students will examine the various styles and requirements involved in writing for blogs, online magazines, commercial websites, and other text-based models, including social media.

Course details