Course description
Studying domestic and global patterns, learn to compare and contrast marketing applications from a management perspective. Gain an understanding of the strategies and complexities of marketing products and services internationally and apply this knowledge in a marketing simulation in which you will develop and implement a market entry and expansion plan for a multinational consumer products company. An experiential approach will be employed in the design of a marketing strategy for a global business opportunity.
Course details
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Ends: Dec. 15, 2026
Registration dates
Not all courses are offered each term.
Fall 2026 registration is open.Winter 2027 registration opens November 2, 2026.
Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery