Course description

Studying domestic and global patterns, learn to compare and contrast marketing applications from a management perspective. Gain an understanding of the strategies and complexities of marketing products and services internationally and apply this knowledge in a marketing simulation in which you will develop and implement a market entry and expansion plan for a multinational consumer products company. An experiential approach will be employed in the design of a marketing strategy for a global business opportunity.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Credit transfer

Have you taken this course or an equivalent course? Contact the Credit Transfer Office.

Dates
Day/Time
Delivery
Campus
Cost
Availability
Starts: Sep. 10, 2024
Ends: Dec. 17, 2024
Day/Time:
Campus: Online
Cost: $409.50

Registration dates

Not all courses are offered each term.

Fall 2024 registration opens July 22, 2024. Winter 2025 registration opens November 4, 2024.

Delivery options

In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration

Online - Asynchronous: ​100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates

Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates

Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery