Course description
This course provides an overview of marketing theory before engaging students directly in practical exercises on how to improve a trades business though proven marketing strategy. Learn how service marketing in a trades business differs from traditional product marketing, and the enormous impact that the individual’s personal brand has on the company. The importance of networking and referrals will be emphasized. Students will also consider various messaging and media options that resonate best with trades customers.
Course details
Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.
Credit transfer
Have you taken this course or an equivalent course? Contact the Credit Transfer Office.
Registration dates
Not all courses are offered each term.
Fall 2023 registration opens July 24, 2023. Winter 2024 registration opens November 27, 2023.Delivery options
In person: classes held in person on a campus/site in a classroom/lab/shop/studio for the course duration
Online - Asynchronous: 100% online delivery, no scheduled day or time course requirements with the instructor, assigned due dates
Online - Synchronous: 100% online delivery, scheduled day and time course requirements with the instructor, assigned due dates
Hybrid: any combination of in person, timetabled, on campus, online, and hyflex delivery