This course provides an overview of marketing theory before engaging students directly in practical exercises on how to improve a trades business though proven marketing strategy. Learn how service marketing in a trades business differs from traditional product marketing, and the enormous impact that the individual’s personal brand has on the company. The importance of networking and referrals will be emphasized. Students will also consider various messaging and media options that resonate best with trades customers.
Not all courses are offered each term.Spring 2021 registration opens February 1, 2021. Fall 2021 registration opens July 5, 2021.