Marketing a Trades Business

Code: OLRN1492

Course description

This course provides an overview of marketing theory before engaging students directly in practical exercises on how to improve a trades business though proven marketing strategy. Learn how service marketing in a trades business differs from traditional product marketing, and the enormous impact that the individual’s personal brand has on the company. The importance of networking and referrals will be emphasized. Students will also consider various messaging and media options that resonate best with trades customers.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None
 
Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Sep. 8, 2020
Day/Time:
Delivery: Fully Online – OntarioLearn
Campus: Doon (Kitchener)
Cost: $407.50
 
End date: Dec. 15, 2020
Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None
Equivalent to: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Registration dates

Winter 2021 registration opens November 2, 2020. Spring 2021 registration opens February 1, 2021.