Marketing for Supply Chain Management

Code: OLRN1439

Course description

Throughout this course, students will learn the basics of marketing beginning with an examination of what constitutes marketing and how new marketing opportunities are identified. Students investigate key concepts related to supply chain management including the importance of the cross-functional relationship between marketing and supply chain to meet customer needs. Students learn how to segment markets, develop positioning strategies, and prepare basic marketing plans involving product or service issues, pricing, distribution and communications strategies. Environmental analysis is stressed throughout the course, as is the role of technology and strategic planning as they relate to supply chain management.

Course details

Hours: 45
Credits: 3
Prerequisites: None
Corequisites: None
 
Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: Sep. 10, 2019
Day/Time:
Delivery: Fully Online – OntarioLearn
Campus: Doon (Kitchener)
Cost: $406.20
 
End date: Dec. 17, 2019
Hours: 45
Credits: 3
Prerequisites: None
Corequisites: None
Equivalent to: None

Please note: This course is offered through OntarioLearn. To review important information such as textbook, exam and grade information, visit the OntarioLearn Information web page.

Registration dates

ed2go fall course registration opens August 19, 2019

Winter 2020 registration opens November 4, 2019. Spring 2020 registration opens February 3, 2020.