Strategic Management of Campaigns

Code: OLRN1212

Course description

Elements of a successful fundraising campaign are examined. Students learn how to develop a compelling case for support, attract the best leadership potential, develop donor prospects and prepare a plan of action. Management and financial strategies to effectively control the fundraising process of campaigns are explored. Practical implementation of fundraising strategies required to manage information generated during a campaign, such as processing gifts and dealing with information flow and technology, are addressed.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

Delivery Options

Classroom Delivery: In-person instruction that takes place at a college campus.
Online Delivery: Content is delivered entirely online through self-directed components, allowing you the flexibility to learn anytime from wherever you are.
Remote Delivery: Technology-enabled virtual instruction that takes place outside of a physical classroom. Remote delivery includes some form of scheduled real-time virtual classes or drop-in times, as well as self-directed components.
Hybrid Delivery: Instruction that includes a combination of online or remote delivery, and some classroom activities.

Registration dates

Not all courses are offered each term.

Fall 2021 registration opens July 5, 2021. Winter 2022 registration opens November 1, 2021.