Business-to-Business Marketing

Code: MKT8160

Course description

In this course, students will focus on applying the core principles of marketing to the business-to-business environment. This includes the marketing of products to companies for use in the production of other goods, for use in general business operations or for resale to other consumers. Students will learn how B2B differs from B2C and how to successfully market to this demanding audience.

Course details

Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None

Build courses into a credential

This course is part of the following program(s):


Credit transfer

Have you taken this course or an equivalent course?
Contact the Credit Transfer Office.


Delivery Options

Classroom Delivery: In-person instruction that takes place at a college campus.
Online Delivery: Content is delivered entirely online through self-directed components, allowing you the flexibility to learn anytime from wherever you are.
Remote Delivery: Technology-enabled virtual instruction that takes place outside of a physical classroom. Remote delivery includes some form of scheduled real-time virtual classes or drop-in times, as well as self-directed components.
Hybrid Delivery: Instruction that includes a combination of online or remote delivery, and some classroom activities.

 
Start Date
Day/Time
Delivery
Campus
Cost
Availability
Start Date: May. 17, 2021
Day/Time:
Delivery: Fully Online – eConestoga
Campus: Doon (Kitchener)
Cost: $429.48
 
End date: Aug. 21, 2021
Hours: 42
Credits: 3
Prerequisites: None
Corequisites: None
Equivalent to: None

Registration dates

Not all courses are offered each term.

Spring 2021 registration opens February 1, 2021. Fall 2021 registration opens July 5, 2021.