In this course, students will focus on applying the core principles of marketing to the business-to-business environment. This includes the marketing of products to companies for use in the production of other goods, for use in general business operations or for resale to other consumers. Students will learn how B2B differs from B2C and how to successfully market to this demanding audience.
Not all courses are offered each term.Spring 2021 registration opens February 1, 2021. Fall 2021 registration opens July 5, 2021.